Social media is a great way to spread information about your company or brand to the public: True.
Social media is an easy way to spread unwanted information in a very public fashion: True.
It's a fine line to walk between saying enough and saying too much, and social media outlets are littered with those who have lost their balance.
My limited experience with professional social networking has left me with few of my own words of wisdom, so I'll borrow someone elses: "Don't say anything in a blog that you wouldn't want plastered on a billboard with your face on it." -Erin Bury.
Basically, if you wouldn't say it out loud, don't say it online. I tend to gear this advice more towards professional media outlets, where its important to remember not only who you're trying to reach but who you're representing. After all, the whole world may be listening.
Showing posts with label content. Show all posts
Showing posts with label content. Show all posts
Tuesday, June 15, 2010
Thursday, June 3, 2010
The Secret To Successful Social Media
Ahem. Hello? Anyone there? ...didn't think so.
Getting people to pay attention to your blog/facebook page/twitter account isn't easy. There are thousands of them for people to follow, and it's difficult to separate yourself from the many. Unless you know the secret. George W. Bush certainly does.
George W. Bush's new facebook pageT was Liked by 57,000 people in one day. So what's the secret to success? Simple: You have to be famous. Everyone Likes famous people.
Unfortunately, for the non-famous portion of the population, there is no real hidden secret. There are tips and steps to take to improve your numbers, but no sure-fire method to success.
I'm sure that many may ask themselves what someone with 5 followers thinks they're doing offering advice on how to build their following. Not only am I clearly not famous, but I clearly haven't mastered the art of virtual popularity. It's a fair question, so I won't offer advice. I'll offer a fact.
It all starts with content. Write something worth reading. If the content isn't there no trick or tip will save your blog. Write about something you know, something you love or something other people can relate to. Then it's time to start looking for ways to really spread the word.
It's really no secret at all.
Getting people to pay attention to your blog/facebook page/twitter account isn't easy. There are thousands of them for people to follow, and it's difficult to separate yourself from the many. Unless you know the secret. George W. Bush certainly does.
George W. Bush's new facebook pageT was Liked by 57,000 people in one day. So what's the secret to success? Simple: You have to be famous. Everyone Likes famous people.
Unfortunately, for the non-famous portion of the population, there is no real hidden secret. There are tips and steps to take to improve your numbers, but no sure-fire method to success.
I'm sure that many may ask themselves what someone with 5 followers thinks they're doing offering advice on how to build their following. Not only am I clearly not famous, but I clearly haven't mastered the art of virtual popularity. It's a fair question, so I won't offer advice. I'll offer a fact.
It all starts with content. Write something worth reading. If the content isn't there no trick or tip will save your blog. Write about something you know, something you love or something other people can relate to. Then it's time to start looking for ways to really spread the word.
It's really no secret at all.
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