How to Keep'em From Losing Interest

Lesson of the Day: It takes a whole lot to maintain the interest of others.

BIG SURPRISE!

I was reading an article that asked the question, "Are We Losing Interest in the Oil Spill?"Sadly folks, we are. But how do we know for sure? Social media of course.

Think about it. When something big happens it doesn't take long for everyone to find out because millions of people go straight to the social media source. All of a sudden a wave of information begins to flood sites like Facebook and Twitter. In a matter of hours new news isn't so new anymore. But social media also has a reverse affect as well. When the social media sites become silent the mass media usually follows suite. And once that happens it's a major struggle to get that momentum back.

So what do you do to prevent an issue from dying a rapid death? Well I'm no expert, but...

In terms of social media this would be my plan.


DON'T: Rant! No one want's to hear it and it doesn't do anyone any good.
DO: Provide relevant content such as interesting quotes, statistics, links, and videos. If you share than likely others will too and so on and so on and so on.

DON'T: Let people forget when the event/issue took place and how long it has been going on.
DO: Focus on the time line. It's important. If an event/issue happened three months ago declare it the three month anniversary of the event. Reflect on where the issue was at the beginning and how far the issue has come.

DON'T: Let the media forget that you or your follower are still interested in the subject.
DO: Go to media's social web pages. National and local news channels and newspapers have a social network page. It is the easiest way to get your voice heard and like I said if the public is talking about it the media will be talking about it too.